Dramatic growth in financial power of brands
Dramatic growth in financial power of brands
The third annual BrandZ Ranking issued on 21 April 2008 shows that brands are becoming ever more valuable and powerful in driving business growth. Companies that own brands in the BrandZ Top 100 have significantly outperformed the stock market when compared to the S&P 500. Valued at $86.1 billion, Google tops ranking for second consecutive year. The brand ranking is produced by Millward Brown Optimor.
The combined value of all brands in the BrandZ Top 100 increased by 21% from $1.6 trillion in 2007 to $1.94 trillion in 2008, more than double the increase experienced the previous year.The most notable trends emerging from this year's BrandZ Ranking include:
Continued Rise of the BRICs - Emerging markets play a key role in driving growth for international brands, for example Apple and Gucci. Domestic brands from emerging economies are gaining momentum. Chinese brands performed strongly and Russian-based mobile operator MTS entered the ranking at number 89. MTS is the first Russian brand to make the Top 100 list with a brand value of $8.1 billion. Other BRIC brands to watch in future brand rankings include Lukoil, Beeline, and Baltika from Russia, ICICI from India, as well as Brahma, Petrobras, and Bradesco from Brazil.
Technology Boom - The technology sector (including mobile operators), which accounted for 28 of the top 100 brands, outperformed all other categories in this year’s ranking, with a brand value growth of $187.5 billion. This is more than half of the Top 100's total increase.
The BrandZ Ranking is the only brand ranking based on primary research, reflecing the perceptions of people who really count - brand users and consumers. The BrandZ Ranking is the first study to cover both business and consumer brands and to include predictive metrics of future brand performance. Market performance metrics and financial data were obtained from Datamonitor and Bloomberg respectively.
Monday, 12 May 2008 10:41