The changing scope of advertising
The changing scope of advertising
In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate with consumers.
Florida-based advertising agency MDG has compiled this data into an enlightening infographic paints a picture of advertising’s ongoing evolution (click on image for full infographic).
Headings for the infographic are:
Changing objectives
Channels to formats
Fixed to mobile
Outbound to inbound
Tuesday, 14 June 2011 10:59