eMarketer's Seven Predictions for 2010
eMarketer's Seven Predictions for 2010
eMarketer's CEO Geoff Ramsey says that it is the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.
He says that whether or not the recession ends, 2010 will bring about monumental change and predicts seven trends that will get underway in 2010 but gather momentum and take on greater importance in subsequent years.
1. During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media
2. Even post-recession, aggregate media dollars will fail to return to former levels
3. While media dollars have imploded, media consumption will continue to explode
4. Advertising will support less and less of the load for content and entertainment
5. Advertising on social networks will never attract a large share of marketers’ ad dollars
6. Marketers will be increasingly willing to trade off reach for deeper engagement
7. The classic interruption/disruption model of advertising, whereby marketers insert unwanted, usually irrelevant ads as a price the consumer must pay to view desired content, will erode, if not fade away
Wednesday, 13 January 2010 15:39