Good Brands Report 2009
Good Brands Report 2009
Trends publisher, PSFK, recently asked its panel of trends experts (the Purple list) which of 40 brands mentioned on PSFK are doing ‘good’ in terms of innovation, environmental responsibility and social collaboration. Its report, Good Brands Report 2009, http://www.psfk.com/psfk-good-brands-report-2009 identifies the top 10 'Good Brands' and the key lessons we should learn from them:
- Google - experiment rapidly, embrace failure
- Apple - Every aspect of your brand should be as good as the product
- Zipcar - Stop selling products, start selling services
- Good magazine - Set the agenda and let your customers spread the conversation
- Amazon - Identify parts of our business that could be offered as additional services
- Facebook - Create the playground and let your customers define your offering
- Virgin - Think big , think small. Amaze customers with your audacity, please them with your attention to detail and customer service
- Twitter - Stay flexible, allow your audience to dictate how your services or products are used
- Ikea - Take a wider view of the shopping experience, making each step along the path to purchase simpler and, more enjoyable
- Skype - Reach scale with free product, make money from premium services
Thursday, 06 August 2009 16:55