B-to-B Marketing in 2009: Trends in Strategies and Spending
B-to-B Marketing in 2009: Trends in Strategies and Spending
The 2009 edition of the MarketingProfs B2B Trends in Strategies and Spending Report is out - download here.
Overall, the findings from the study suggest that the economic situation and the trend toward adoption of digital tactics has accelerated the pressure on B2B marketers to do "more with less".
The report anticipates that marketers will be faced with a few new challenges:
- An increased need to measure and track effectiveness of all marketing tactics and strategies to identify the optimum mix on an ongoing basis. The demand for both marketing effectiveness and efficiency will likely increase in the coming months, probably to a greater extent than ever before
- The opportunity to leverage a deeper understanding of customer needs, afforded by the application of interactive/social media
- The need to explore and learn from best practices for tactical implementation, as marketers continue to integrate traditional and digital tactics into their overall marketing mix
Wednesday, 08 April 2009 11:49