Recession or reorder in media?
Recession or reorder in media?
In a series of articles titled “recession or reorder”, Piers Fawkes of PSFK writes that while the world seems to be going to the wall there does seem to be something deeper going on. The challenges we face economically are forcing change especially encouraging a shift towards the use of digital media.
Technology and information forces are unstoppable and they will reshape the world as we know it regardless of whether or not we want them to.
He uses examples that seem to highlight a reorder:
- Blogs turn into serious publications and thrive while newspapers continue to slump. In fact, the Huffington Post online news site gets a market valuation above many newspapers
- Mobile internet access booms and the top 100 iPhone app makers make on average $2.60 per sale
- Apple sales are ok and attendees to MacWorld up while sales on other electronics fall.
- Digital music sales are up (but might not save the industry) while hyper-controlled big album releases from big bands flop and CDs die
- Magazines that we want to read are hiring while old ones are firing
- Online shopping search rises and online spending remains steady while retail sales are the worst in 39 years
- Downloads of film thrive while DVDs slump. YouTube offers TV on the web while NBC can’t sell Super Bowl spots for TV
- With 6.3 million items ordered on its peak day of December 15, Amazon has announced that the 2008 holiday season. While traditional retail slumped by 4% during the period, the online retailer managed to be able to sell products of all sizes and varieties with no problem.
Thursday, 08 January 2009 10:56