Personalised brand rankings
Personalised brand rankings
The Department of Psychology at Harvard University is running a study that examines how people perceive the 'mental capacities' of corporations. Based on thirteen organisations, the reader is invited to rank brands in a series of pairs to create an overall ranking.
Surveys look at mental capacities such as the ability to feel joy, to think, or to feel pain, as well as monetary worth, likeability and investability.
This is how I ranked them in terms of sound investments...
| Rank | Corporation |
| 1 | Walmart |
| 2 | Exxon |
| 3= | Disney |
| 3= | Apple |
| 5 | Playtex |
| 6 | |
| 7 | Toys'R'Us |
| 8 | Philip Morris |
| 9 | Whole Foods Market |
| 10 | Starbucks |
| 11 | Ben and Jerry's |
| 12= | Trans World Airlines |
| 12= | Enron |
Tuesday, 07 October 2008 15:43