Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Best creative work - food and beverages
For some of the best creative work from around the world in the food and beverages category in the last twelve months, see the FAB Awards 2010. The awards recognise the contribution that outstanding creative work makes to building brands.
BBDO Toronto office won the inaugural Grand FABulous Award (best in show) for its 'Arctic Sun' stunt for Tropicana that saw a giant artificial sun being erected in the remote Canadian town of Inuvik. This sudden burst of light interrupted 31 consecutive days of darkness and attracted hordes of curious local, endorsing the juice brand's claim that 'brighter mornings make brighter days.'
Wednesday, 09 June 2010 14:37
Biodegradable cigarette filters with embedded plant seeds
The May edition of Springwise’s newsletter features a story about Greenbutts, an all-natural, biodegradable cigarette filter that, when placed under a thin layer of soil, will sprout a plant.
It says, “Exacerbated by the increasing prevalence of indoor smoking bans, cigarette butt litter is on the rise, with an estimated 4.5 trillion cigarette butts becoming litter every year worldwide. Aiming to counter the impact littered cigarettes have on the environment, Greenbutts have developed an all-natural, biodegradable cigarette filter that, when placed under a thin layer of soil, will sprout a plant. Using patent-pending technology, Greenbutts are made from natural de-gummed hemp and organic cotton, bound with wheat flour and water. The filters can be combined with a variety of seeds, transforming them into plantable cigarette butts that will sprout grasses, flowers, fruits, herbs or trees.
Wednesday, 09 June 2010 14:07
Packaging resource
I recently received an electronic copy of Packaging and Converting Intelligence. This led me to their website, where I had a browse and came across some interesting packaging innovation images including:
Brain Twist Defense FreshCan - FreshCan technology allows Brain Twist to keep the vitamins and minerals in its Defense beverage fresh. When the can is opened, it releases vitamin and mineral supplements into the beverage from its two compartments.
Del Monte polypropylene jar system - The new Del Monte packaging incorporates a polypropylene jar with a Bapco three-part twister closure system. The Graham Packaging jar is lightweight, resealable and more convenient for the consumer, while also being easily recyclable. Bapbo Closures Ltd developed the new three-part closure system, which includes a foil membrane and a lid and sealing ring for reclosure.
Wednesday, 09 June 2010 13:54
New Waterstone's brand identity
Waterstone's unveiled a new identity last month.
The serifs and caps are gone, replaced by sans and lowercase, as well as a range of the W symbol iterations to “add colour, excitement and buzz” in-store.
The work was undertaken by branding agency, venturethree to signal the changing nature of the bookseller and “put Waterstone’s at the heart of all that’s new and exciting and brilliant about books today”.
Waterstones has 310 shops in the
According to venturethree, the new identity is “making their shops brilliant places to be, each one reflecting what moves people locally. Going back to their roots as book lovers, and finding new ways to introduce brilliant writing to millions more people. And embracing technology, with the
Wednesday, 09 June 2010 13:14
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