Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Best and worst identities in 2009
Brand New has published its list of the best and worst brand identities of 2009.
It concludes that Microsoft’s search engine Bing merits the title of worst logo of the year and aol the best.
See more at Brand New's website.
Wednesday, 13 January 2010 13:34
Supermarket trends for 2010
Fox News Corporation's iMag website lists seven supermarket trends in the USA for 2010.
The Supermarket Guru, Phil Lempert, reports that the high cost of groceries in 2009 had a large impact in the way America ate last year. We started to see more and more people make their meals at home, bring their lunch to work, and switch to generic brands based on their lower price tag. Here are his predictions of what's going to happen in the food industry in 2010.
Trend 1: Fewer ingredients in food products - The food industry has discovered that by using fewer and 'real food' ingredients, their foods healthier. Examples include Haagen-Dazs 5, Healthy Choice All Naturals, Peter Pan Peanut Butter and Campbell’s select Harvest and Healthy Request soup lines
Wednesday, 13 January 2010 13:26
AOL reveals new brand identity
AOL is to separate from Time Warner and will begin trading as an independent company on the New York Stock Exchange on 10 December.The merger of AOL and Time Warner in 2000 has come to be seen as one of the most ill-advised deals in recent years and the separation has been long and difficult.
To mark the occasion, AOL is set to launch a new identity designed by Wolff Olins. Gone is ‘AOL’ in capital letters and in comes ‘Aol.’ (don't forget the full stop). The new typeface, set against a series of images, is described as "one consistent logo with countless ways to reveal” and is apparently an effort to suggest the breadth of AOL’s content. The full stop in the logo was added to suggest “confidence, completeness,” according to Sam Wilson, managing director at the Wolff Olins New York office. He says, “AOL is the place to go for the best content online, period.”
AOL is also overhauling the business and is expected to shed one-third of its staff in the next few months.
Wednesday, 25 November 2009 16:24
The resurgence of brand USA
Two recent polls which rank individual nations according to international perception have placed the USA in the number one spot.
Futurebrand's Country Brand Index 2009 placed the US at the top of its annual ranking for the first time since it launched in 2005. Australia, which had held the top position for three consecutive years, slipped to third place.
Friday, 20 November 2009 17:52
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