Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Biggest corporate blunders of 2010
Forbes lists the biggest corporate blunders of 2010. It says:
Corporate reputation is very fragile. What takes years to build can be ruined overnight. Just ask BP, Toyota or Goldman Sachs.
This year some of the nation's biggest companies and corporate brands faced disasters, privacy breaches and product recalls that underscore the fragility of corporate reputation and consumer trust in big companies.
2010 was a banner year for corporate blunders. BP's oil spill tops the list of disasters.
The image on the right is one of nearly 2,000 submitted to a competition by Greenpeace, which says BP's "nice green logo doesn't really seem to fit them too well, so we ran a competition to find a logo that we could use to rebrand" the company.
Wednesday, 23 March 2011 12:15
The future of advertising
This is a belated recommendation for a comprehensive and very interesting analysis on the future of the advertising industry from Fast Company dated November 2011 - extracts below:
With the rise of the internet and digital technology, advertising agencies are finding that the realisation of their clients' ultimate fantasy - the ability to customise a specific message to a specific person at a specific moment - is within their grasp. It is also one very complex nightmare. After all, digital isn't just one channel. It's a medium that blooms thousands of other mediums.
And the internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. But the dark side of a transparent marketplace is that marketers have never had more of an opportunity to rub consumers the wrong way and be publicly skewered. The days of lathering on a brand message that a product may not live up to are long gone.
Wednesday, 23 March 2011 11:48
The rise of the sheconomy
Very interesting article in Time magazine about the Sheconomy – in summary:
Everyone knows, or has long suspected, that the purse strings are held by women.
It's oft repeated that they make 85% of the buying decisions or are the chief purchasing officers of their households. The difference today - one that has enormous consequences across global economies - is that women are also the earners.
Tuesday, 22 March 2011 14:39
PepsiCo announces petroleum-free plastic bottle
PepsiCo has just announced the "world's first plant-based, renwably sourced PET bottle".
The company has identified methods to create a molecular structure that is identical to polyethylene terephthalate, or PET , from raw materials such as switch grass, pine bark and corn husks.
Pepsi says the new bottle will eventually allow for by-products from its food businesses, including potato peels from chips and orange peels from juice to be recycled into bottles.
Tuesday, 22 March 2011 13:32
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