Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Comfort in economy
The Australian reports that Air New Zealand is to introduce a seating arrangement that will allow couples and parents with young children to sleep lying down in economy class through a simple innovation that brings up the footrests to convert a row of three window seats into a flat "Skycouch".
Tuesday, 16 February 2010 15:56
Favourite ads of the decade
Adbrands last Weekly Update of 2009 brought four of its particular favourites from the past decade. It says, "It was close to impossible to narrow it down to just four. These are not intended to be our selection of an absolute best of the decade - there are many more notable or more ground-breaking spots we could have selected: Sony's Balls or Paint; Canal Plus' March of the Emperors; Bud's Wassup; Cadbury's Gorilla; Dove's Evolution; Honda's Cog or Grrr; Guinness's Noitulove etc etc. But these are four of the ads we most enjoyed from the past ten years which we hadn't seen for a while and wanted to watch again".
Bud Light "Swear Jar" (2007)
Wednesday, 13 January 2010 16:45
eMarketer's Seven Predictions for 2010
eMarketer's CEO Geoff Ramsey says that it is the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.
He says that whether or not the recession ends, 2010 will bring about monumental change and predicts seven trends that will get underway in 2010 but gather momentum and take on greater importance in subsequent years.
Wednesday, 13 January 2010 15:39
Most Contagious 2009
Instead of sending a Christmas card to its 'friends', Contagious Magazine has pulled together a "beautiful and informative free report of the most contagious trends, campaigns and innovations of the year".It says, "This year, we’ve looked at ideas in everything from design to branded applications, from technology to real time media. We've featured love stories for Sagami condoms in Japan, an architectural studio buried deep in the woods, trends in money and entertainment, apps from VW and Puma, a slow dancing revival courtesy of Doritos in Argentina, the application of technology to ecological thinking, some clowns, some monsters and a meerkat.
Wednesday, 13 January 2010 15:06
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