Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Eco-cliches
Simply being seen to be green will soon not be enough, says Getty Images' Rebecca Swift. In the BBC News’ Green Room, she argues that time is running out for advertisers who "greenwash" audiences with empty eco-cliches.
Wednesday, 26 March 2008 18:51
Please return to your seats
Premium air travel is going experiencing turbulence, with new private jet chartering and fractional ownership companies vying with all-business airlines for top-end customers. At the same time, US airlines are sprucing up their luxury offerings. Established airlines launching new premium operations and start-up luxury airlines are seeking distinctive positionings for their new brands.
Thursday, 20 March 2008 15:17
New global Fiesta
Business Week carries the news that Ford will be introducing a new version of its highly successful European small car, the Fiesta, around the world.
A single name for the same product around the world has enormous advantages in terms of marketing costs: it can save millions by using a single visual identity and can using the same advertising content.
Thursday, 20 March 2008 10:18
What is hot (in household products)
Nielsen’s latest global survey of household products identifies several key themes that have affected the growth within the household products categories:
Innovation: marketers redefine basic products with more style, variety (e.g. Air Fresheners)Conservation: consumers want to do their part and manufacturers deliver (e.g. eco-friendly laundry detergent, smaller packaging)
Health and Safety: consumers want to keep their homes clean, healthy
Wednesday, 19 March 2008 14:32
Page 51 of 57