Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Book wars 3
Penguin has released a video on The Future of Publishing. It is a very clever piece of commentary on short-attention culture and the shifting nature of content delivery and branding.
The video was prepared by the UK branch of Dorling Kindersley Books. It was meant solely for a DK sales conference, but was such a hit internally that it is now being shared externally.
Thursday, 25 March 2010 08:15
Book wars 2
A recent Brandchannel article looks at how Barnes & Noble is adapting its offer to keep pace with new technology, making inroads into digital technology.
The book retailer has built a significant online business since opening its web store in 1995 - BN.com is now out-pacing traditional store sales.
More recently, it introduced nook, an eBook reader.
Thursday, 25 March 2010 08:13
Book wars 1
The Chicago Tribune reports that in the increasingly brutal book wars, Borders in the USA is learning what coffee chains have long known: encourage shoppers to think of you as a home away from home and they'll spend more, maybe even become regulars.
To spur that feeling, Borders quietly unveiled a programme that invites book club groups to convene at its cafe spaces instead of in club members' homes. The step is geared toward helping the money-losing bookstore chain drum up sales and reshape itself into a local gathering place instead of a faceless superstore.
Thursday, 25 March 2010 08:08
Airline rebranding
South Africa’s Kulula airlines latest plane design has been a worldwide hit after being seen by plane-spotters en-route to South Africa.
The design covers the planes exterior in a tongue-in-cheek guide to the various parts of the planes interior.
"The 'Flying 101' was conceptualised and designed by Kulula's in-house design department. This branding idea is a result of our 2010 strategy to demystify air travel for our fans," comments Nadine Damen, Kulula Marketing Manager.
The new livery quickly became the talk of the internet, from blogs to Twitter, Facebook, Flickr etc.
Monday, 01 March 2010 07:21
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