Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Natural Pepsi
Pepsi has launched Pepsi Raw, a new cola drink which it claims is made from all natural ingredients: apple extract, plain caramel colouring, coffee leaf, tantaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water.
Pepsi Raw, which will initially only be launched in the UK, is the first drink the multi-national cola brand has added to its range in more than ten years. Initially, Pepsi Raw will only be available in selected bars and clubs in seven cities — London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool, although a wider roll-out is expected later in the year.Monday, 07 April 2008 10:12
Personalised luxury
Thecoolhunter.net demonstrates how one high-end brands maintains its global exclusivity in the face of growing competition and as the number of millionaires and billionaires continues to skyrocket.
Ferrari has devised a plan allowing customers a unique opportunity to personalise their new car with its new One-To-One Personalization Program.
Monday, 07 April 2008 10:05
Youth trends
From Influx Insights: Dave Knox, a brand manager at Procter & Gamble, puts his youth trends presentation on Slideshare.
Monday, 07 April 2008 09:54
Bioplastic gadgets
From Business Week: a fascinating article about an emerging body of research that taps into biology for the good of gadgetry.
The Morph is just one example. It is Nokia's equivalent of a concept car. Unlike your typical phone, this one's form-fitting: it wraps around your wrist like a bracelet when you're not using it for calls.
It also kills germs and looks out for your health by "sniffing" the surrounding air and analyzing your sweat. And it's made with a derivative of insulin.
Wednesday, 26 March 2008 18:59
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