Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Favourite ads of the decade
Adbrands last Weekly Update of 2009 brought four of its particular favourites from the past decade. It says, "It was close to impossible to narrow it down to just four. These are not intended to be our selection of an absolute best of the decade - there are many more notable or more ground-breaking spots we could have selected: Sony's Balls or Paint; Canal Plus' March of the Emperors; Bud's Wassup; Cadbury's Gorilla; Dove's Evolution; Honda's Cog or Grrr; Guinness's Noitulove etc etc. But these are four of the ads we most enjoyed from the past ten years which we hadn't seen for a while and wanted to watch again".
Bud Light "Swear Jar" (2007)
Wednesday, 13 January 2010 16:45
eMarketer's Seven Predictions for 2010
eMarketer's CEO Geoff Ramsey says that it is the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring.
He says that whether or not the recession ends, 2010 will bring about monumental change and predicts seven trends that will get underway in 2010 but gather momentum and take on greater importance in subsequent years.
Wednesday, 13 January 2010 15:39
Most Contagious 2009
Instead of sending a Christmas card to its 'friends', Contagious Magazine has pulled together a "beautiful and informative free report of the most contagious trends, campaigns and innovations of the year".It says, "This year, we’ve looked at ideas in everything from design to branded applications, from technology to real time media. We've featured love stories for Sagami condoms in Japan, an architectural studio buried deep in the woods, trends in money and entertainment, apps from VW and Puma, a slow dancing revival courtesy of Doritos in Argentina, the application of technology to ecological thinking, some clowns, some monsters and a meerkat.
Wednesday, 13 January 2010 15:06
New frugality reshaping a generation?
Two interesting stories about how recession can shape future consumer behaviour.
Newsweek examines how recessions affect future lifestyle choices. It explores how tough times in early adulthood can reshape people's core values, making them more frugal and humane.
Using the example of people who came of age in the Great Depression: the grandmothers and grandfathers who can't use a tea bag too many times, yet are enjoying comfortable retirements in warm climates. And the children of the 1950s who are the optimistic boomers who embodied an age of continual upward mobility and possibility. They have often spent more than they earned, because for them it has been a truism that times can only get better.
Newsweek says that it is no accident that the psychology of entire generations is shaped by the milieu in which they grew up; economic research tells us that our lifelong behaviors are determined in large part by the seismic events - good or bad - of our youth. So, given that we have just experienced the worst economic period in 70 years, it's no surprise that people have begun to wonder what sort of consumers, investors, and citizens will be bred by the Great Recession.
Another interesting story from The Washington Post: author Michele Heller looks at whether consumers' new push toward frugality could be the silver lining of the recession, arguing that if we embrace change and maintain better financial habits, we will benefit in the long term, and the economy will too.
Wednesday, 13 January 2010 14:57
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