Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Happy New Year
It is that time of year again (where did 2012 go?)
The New Year always brings a glut of reviews of key trends over the last twelve months and predictions for the year to come. I will be adding details of some I particularly like...
Tuesday, 15 January 2013 14:33
Trendhunter’s Top 20 Trends in 2013
Trendhunter’s Top 20 Trends in 2013. This six minute video is well worth a look. Trends are summarised by Trendhunter as follows:
1. Manufactured Addiction - The shopping experience is being gamified. Retail apps, daily deal sites and point reward systems are being ingrained in culture, incenting consumers to buy – and quick. The addiction to shopping has never been so powerful as gaming techniques are increasingly being integrated into retail strategy.
2. Shoppertainment - The retail experience is about so much more than shopping – it’s about new brand experiences and memorable entertainment. That’s why brands such as Audi and IKEA have been focusing their energy to engage consumers on a new and epic level. IKEA hosted a giant slumber party in one of it’s stores, giving people the chance to pick out their own linens, beds and even get a bedtime story read to them. This sort of stunt attracts a lot of attention and marketing efforts like it have the propensity to go viral.
3. Fashionizing - Whether it’s a bottle of Coke or even a feminine hygiene product, unglamorous everyday objects are getting a little more glam to appeal to fashion conscious consumers. Items that were once considered mundane are getting revamped to appeal to a younger, trendsetting audience of both men and women.
Tuesday, 15 January 2013 14:16
Ten Crucial Consumer Trends for 2013
Understanding and catering for changing consumer needs, desires and expectations will continue to be crucial in 2013. Hence Trendwatching’s overview of 10 crucial consumer trends for the next twelve months. See Trendwatching’s 10 Crucial Consumer Trends for 2013 for full details and examples. Here's a summary:
1. Presumers and custowners - Consumers will embrace even more ways to participate in the funding and (pre-)launch of new products and brands
2. Emerging2 - While the last two decades were about developed markets catering to emerging ones, and emerging markets increasingly catering to developed ones; now get ready for an explosion in products and services from emerging markets for emerging markets. Think Chinese and Brazilian brands selling to the middle classes in Turkey, India or South Africa. Or vice versa. On top of that, with these emerging market brands having cut their teeth operating in fast-rising emerging markets and catering to ever-more important emerging middle classes, expect even more of the next global mass market powerhouses to come from emerging markets.
3. Mobile moments – In 2013, consumers will look to their mobile devices to maximize absolutely every moment. Hectic, urban lifestyles mean that no amount of (micro) time will be too fleeting, or activity too absorbing, to cram in more content, connection, consumption or simply more fun
Tuesday, 15 January 2013 13:58
Most Contagious 2012
The Most Contagious 2012 report is a review of the trends, technologies and creative innovations that have influenced brands the past year.
The golden thread through this report together is citizenship. Brands behaving as super-citizens is something the Contagious consultancy team explored in a seminar at Cannes in June, where it presented the concept of brand as interface, not interrupter: it used the title ‘Better With The Brand’ to suggest that the best brands are a conduit through which the lives of real people can be made better.
The report is filled with examples of brands being driven by a higher sense of purpose: acting as lifesavers, health and wellbeing networks, educators, ecologists, technology incubators and more.
Download the report as a PDF or from Slideshare.
The report is divided into sections including:
Tuesday, 08 January 2013 15:22
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