Trends
Global branding, design and consumer trend observations from In-a-Nutshell
Logo trends 2010
LogoLounge has just published its eighth annual Trends Report on logo design.
Trends are listed under the headings: cubist, spores, ghosts, tendrils, shift, parts, pixel, hexahedron, dust, peepshow, festoon, stains, burst, wallpaper and box-up.
It found, “Transparency in logo design has become a bona fide design tool, like type or colour, not a trend. It’s too ubiquitous anymore to be considered a direction: It just is.
Also, brightness in hue has become pervasive, likely due to the public’s eye being thoroughly trained now for light-projected, on-screen colour. We now live in a RGB, not a CMYK world.
Wednesday, 30 June 2010 12:57
Sensory branding: smell
Most established brands use consistent visual themes - font, colours, logo etc - yet few appeal to our other senses: smell, hearing, touch and taste.
According to the Sense of Smell institute, 75% of emotions are generated by what we smell, yet only 3% of Fortune 1000 companies have given thought to using smell in their marketing or branding.
A 1999 study by Rockefeller University in New York revealed that human beings can recall 35% of what they smell, compared with only 5% of what they see, 2% of what they hear, and 1% of what they touch.
Wednesday, 30 June 2010 12:31
The relentless rise of own label
Supermarkets may turn out to be one of the few winners of the recession, thanks in part to the success of own label products.
Figures from Datamonitor show that 41% of all grocery sales at the end of July 2009 were own label items, up from 38.2% in 2008.
Own-label goods are 22% cheaper than brands on average, according to Datamonitor, so it is not surprising that cash-strapped consumers would buy them in a recession.
Wednesday, 30 June 2010 11:46
Mega trends that are growing in the recession
The Boston Consulting Group has tracked 78 mega trends since 2005.
It has found that during the recession, 62 continued to grow and 23 - including the Asian Ascent and E-Migration - strengthened during the recession.
The 62 trends that continued to grow, or even strengthened, represent a huge economic opportunity for those companies that best address them - 28 of these trends have a current market size of more than $500 billion, and 19 boast a market size of more than $1 trillion.
Alison Sander, leader of BCG’s Center for Sensing and Mining the Future and coauthor of the new BCG Focus report, Megatrends: Tailwinds for Growth in a Low-Growth Environment says, “Too often, companies miss out on megatrend-related opportunities because they assume they’ve already accounted for them in their plans. Consider the aging of the population, one of the most well-publicised demographic trends there is. Most executives will say they have it covered. But do they really? Are they reimagining their products, services, and business models to gain a disproportionate share of the $700 billion ‘silver market’? If they were, wouldn’t remote-control devices be easier to use by now?”
Tuesday, 15 June 2010 11:52
Page 1 of 57